CRM stands for Customer Relationship Management, and it’s a system used by businesses to manage their customer data and interactions. Whether your business offers services or products, using a CRM can be an invaluable tool in understanding how customers interact with you. 

There are a few different types of CRMs available that come with different features catered to specific areas such as marketing, sales, customer service and more. For example, enterprise-level CRMs have advanced functionality with analytics reporting, while simpler systems are more affordable and often just offer basic data storage and contact management capabilities. 

No matter which type of CRM your business chooses to use, the basic goal remains the same: to provide better service to customers by giving businesses access to richer customer data — from purchase history to demographics — so they can deliver more personalized experiences that encourage customer loyalty. 

This type of technology improves customer experience which in turn leads to higher satisfaction levels that support longer term relationships between customers and the brands they love. With many options available on the market today, determining which one is right for you can be confusing – but if you do your research, you’ll be able identify the one best suited for your business!